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Abstract: :Sri Sathya Sai" is not only a friend, philosopher and a guide but also the Saint, the Seer, the Super human and almighty personality performing multidimensional roles by serving the society, the Knowledge Facilitator, a Complete Leader, the World Redeemer, the Universal Communicator, the Social Architect of the Millennium and the Strategist- loving, serving and uniting all, at all times‘‘. I begin this thesis with a brief account of our popular South Indian guru, spiritual figure and educator, Bhagaban Sri Sathya Sai Baba (1926-2011) and also accountable for his extraordinary popularity, is his divine persona—especially his self-proclaimed identity, values and educational philosophy.His message of Love and Peace to unite all mankind. Since childhood. Key Words: Architect, Bhagaban, Avatar, Incarnation, Atma, Sarvam Vishnumayam Jagath, Kalpavriksha, Cosmic , Educare, EHV , SSEHV, Ecstatic, Advaitic

Abstract: The moral principle on which the civilization rests is truth and love.If people everywhere respond to them truthfully,the world will be brought closer together and the darkness of violence which we see around us may be dispelled”.-Mahatma Gandhi. The history of mankind shows how great men have always struggled and fought against the prevailing social evils and human sufferings. Of such great men of modern times, Gandhi was one of the most outstanding personalities. Gandhi contributed a system of social thought while engaging him primarily in the national liberation movement. Truth and Non-violence are the two basic concepts on which he developed his entire Philosophy. Key words: Non-violence, Philosophy, social thought

Abstract: Gross non-performing assets (NPA) as a proportion of gross assets of India’s commercial banks in the public and private sectors as well in banks owned by foreign interests have been rising for the past few years. The recommendations of Narasimham committee and Verma committee, some steps have been taken to solve the problem of old NPAs in the balance sheets of the banks. It continues to be expressed from every corner that there has rarely been any systematic evaluation of the best way of tackling the problem. It is necessary to trim down NPAs to improve the financial health in the banking system. Keywords: Non Performing Assets, Public Sector and Private Sector Banks

Abstract: Abstract: TThe main aim of designing this project “SCADA SYSTEM IN TRAFFIC CONTROL” is that the traffic controllers have the ability to adapt to the real time data from detectors to perform constant optimizations on the signal timing plan for intersections in a network in order to reduce traffic congestions, which is the main concern in traffic flows control nowadays. So, the parameters to be measuring within this project are: (1) Speed Detection (2) Traffic Signal Crossing (3) Weigh in motion Keywords: IC- Integrated circuit,ITMS- Integrated Traffic management system, PCB-Printed circuit board, PLC- Programmable logic controller

Abstract: With changes in technology, there is requirement to modify the society beliefs and render women a podium for entrepreneurship and democracy. With the growing help from Government, Non-Government and other financial institutions to many women entrepreneurs within the economy there can be substantial growth in the process of women entrepreneurship. In the new era women are stepping out and are seen everywhere. The woman entrepreneurs have focused themselves in various activities starting from home made Tiffin service to packaging and manufacturing sector. The entrepreneurship provides them a satisfaction and assimilates a deep sense of accomplishment to create their own individuality in the society. The objective of the paper is to understand if women have some preferred sector when it comes to starting their own business and why. Also to understand which sector are the one they are uncomfortable with and emphasis on the presence of women entrepreneurs in different sectors and the schemes that the government has introduced for their benefit and also suggestions to improve women entrepreneurship in India. Keywords: Women entrepreneurs, technology, Government Schemes

Abstract: The self help groups are formed and developed by Government agencies such as Department of Rural Development and Municipal Administration in both the sample states. One of the objective of promoting women SHG’s is to provide microfinance through designated commercial banks under SHG bank linkage programme to the rural and urban poor women for achieving empowerment. In order to implement these SHG bank linkage scheme the Government establishment two different organization/societies in both the sample states i.e., Society for Elimination of Rural Poverty (SERP) and Mission for Elimination of Poverty in Municipal Areas (MEPMA). Key words: SERP, commercial banks, self help groups

Abstract: Chetan Bhagat is known for his youth-oriented novels. The themes of his novels always reflect the true picture of the contemporary Indian youth; their likes and dislikes, their strengths and weaknesses and more importantly their mindsets and attitudes. In his debut novel Five Point Someone, Bhagat portrays the students’ struggle for scoring good grades and their consequent blunders in achieving their objectives. He also exposes the parents’ irrational craze for IIT seat for their children. Having been an alumnus of IIT, Delhi, the writer has flawlessly portrayed the firsthand knowledge of the lifestyle of students at IITs. The paper primarily focuses on the darker side of the students’ career conflicts and challenges for IITs and at IITs. Key Words and Phrases: Contemporary Indian youth, blunders, irrational craze for IIT, career conflicts and challenges

Abstract: The trend of digital marketing is sprouting day by day with the concepts of online marketing that is turning into an important platform for digital marketing along with digital channels. Digital and online marketing strategies are employed by the companies to get succession by increasing sales, gaining competitive advantage and developing their businesses in competitive digital world. The study conducted to analyze the impact of digital marketing trends in purchase intension of customers. . Researcher has taken 80 respondents to conduct survey for this study. The findings disclosed that customers are aware of digital marketing and they prefer online shopping to buy various kinds of goods through digital channels in their purchase intension . The study is performed in a particular geographical area and this may be considered as a limitation to judge the purchase decisions of all customers of various regions. a particular geographical region is selected to this study to judge the purchase intension of customers. Keywords: Customer Purchase intension, Digital Channels, Digital Marketing

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